“Make a 60s brand film for a Portland coffee roastery — show the head roaster's morning.”
- No shot list — 'establishing shot of café' isn't a shot.
- No timing — does the hero close-up land at 0:08 or 0:42?
- No lighting or camera plan — your DP has to guess.
- No story arc — there's no climax to earn, just a vibe.